The best ‘Zaps’ for automating social media include: Zapier is similar to IFTTT in that it can connect a vast array of online applications in order to automatically carry out tasks. Sync your new Instagrams to a Pinterest board Share popular articles from the New York Times with your LinkedIn followers Post your Tweets to Facebook when using a specific hashtag Share your Instagram photos across your social media It’s not just for social media it can take care of all sorts of tasks for you, but here’s an example of some useful “applets” in the context of this article: IFTTT stands for If This Then That and enables you to automate actions based on any number of triggers. However, use this tool sparingly – go too crazy and Instagram will twig you’re using a bot and you could get banned. It’s especially useful for finding an audience local to your event since you can use geolocation targeting to communicate with people based on the location tags from their Instagram photos. The idea is to attract a bigger following by interacting with target users (you like and follow them and they follow you back). It describes itself as, “Like creating a small robot clone of yourself, with the same interests and style, and then letting it work for you on Instagram.” Instagress is designed to help the time-poor ‘interact’ on Instagram by automatically liking and commenting on other users’ posts. You can then add it to a queue for later delivery, specifying how many posts you want made per day and at what times. Search using keywords, hashtags, Facebook pages or Twitter handles and then choose from articles, photos, quotes and funnies – each piece of content displays a star rating showing how well it has performed on other Facebook pages or Twitter feeds. Its content discovery engine allows you to discover the most popular content in your industry. Post Planner is a useful tool for helping you find content to share on Facebook and Twitter. You can also use Buffer to easily share content you discover across the web – simply use the browser extension button to put anything of interest in your queue (you can even select which image from the web page you’d like to use in your post). To upload hundreds of messages at once, use Bulk Buffer to import from a text or csv file and Buffer will place them in a queue for publishing. Buffer lets you schedule posts for later in the day/week and will send them out at the optimum times for engagement. ![]() It’s also especially useful if you have followers across different time zones. Scheduling posts means you can administer your social media when you have time and then forget about it. You can specify how often you would like Social Jukebox to post (from 1 to 100+ times per day!) and, if you’re short on posts, borrow some generic content to make up your playlist. ![]() The idea is that it eliminates the need to schedule posts, which in itself can be time consuming. ![]() Social Jukebox is so-named because it acts like a jukebox that you fill with records (posts), which it will then randomly and repeatedly ‘play’ across your social media channels. Here are 10 tools that will save you time and increase your reach, taking your event news to more people, more frequently. For those without those resources, automation can help maintain online communication and amplify the content you do create. In an ideal world, all events would have a dedicated social media manager to craft bespoke messaging for each platform. It’s true that you get out what you put in when it comes to social media, however automation can be an incredibly useful part of the mix if you need to ease the load. Managing multiple social media channels to promote your event can seem like an endless task and, with everything else you have to juggle, can put real pressure on your time.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |